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Tuesday, July 01, 2014

PayDay Bar Goes Testicles

       Earlier this year, Norelco's ad executives showed us they had watched "The Silence of the Lambs" too many times when they had a man in a trimmer commercial remark, "I'd f*ck me," recalling the oh-so-disturbing sequence in which the transvestite serial killer dances in drag to "Girls on Film" and similarly remarks "I'd do me so hard."  Autoerotica, anyone? 
        The great Michael Savage once opined that all ad executives now are gay men, and one is inclined to believe it when one considers the current crop of ads (See my previous blogpost from January 2012 "Harpo Marx Doritos Commercial.")  The oddest, and argueably most perverted offering of late, is a commercial for PayDay candybars.  Using the bizarre slogan "Expose Yourself to PayDay," the add shows a PayDay bar mostly out of its wrapper, with a matrix blur over the middle of the candy bar, as though genitals exist on the product.  Where does one even begin?  First taboo:  most people consider indecent exposure laudable behavior, and of course all Americans love to think about a candy bar having its perverse, public nudity moment.  Second taboo:  if a PayDay bar has genitals, must that mean that snacking is a sexual act? 
       Estase doesn't want to go all Moral Majority here, but there is a definite and worrying trend here.  It used to be bad enough to imply that buying the right car would get you laid, but now we are advanced to such an advanced level of depravity that ad executives cannot sell a sub sandwich, Doritos, hair clippers, or candy bars without some kind of a sexual reference.  What is next?  I hope a wave of decency overtakes Madison Avenue, and there isn't need for a third post on the subject.

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