In the Bible, Jepthah was a warrior who sacrificed his daughter a la Iphiginia for military victory. Since that was the name of my great-grandmother's father, maybe she was kept up nights worrying about her impending doom. What's the unsexiest name on earth? My answer will be Druscilla. Druscilla Strain did not live up (or down) to her name. In the Ray Bradbury novel Fahrenheit 451, a politician lost an election simply because his name was Hubert Hoag.
Things aren't great because they sound good, nor bad because they sound bad. Politics is becoming a really good example of this. People keep embracing sound bite politics, politics based on slick promotion, and politics based on nice-sounding catch phrases like "hope and change." The result is that our country is up to its eyeballs in debt and ruled by con artists who promise things they cannot possibly deliver upon.